Brand - Muji

On week 9's lecture we learned brand and identity communication. 
In my opinion, Muji is definitely a successful brand, which have a very clear-cut brand image and positive brand identity.

 

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods.

 

Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.

In 1983, the first directly operated Muji store opened － product range was developed to offer cheap good quality products and were marketed using the slogan “Lower priced for a reason.”

In 1991, Mujirushi Ryōhin opened its first international store in London.

 

Unbranded campaign – advertising keep clean and simple - Multiple print ads show the many products MUJI sells as well as focus on the products itself rather than the brand.

Muji to Go – related to travel – aim to promote a range of quality and functional travel items that make your trip preparation and travel time fuss free and comfortable.